Roach Lifescapes

Pastel ice cream packaging design with retro typography on pink background

project overview

Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.

project type

Brand Identity & Positioning

year

2023

my role

Lead Designer

client

Scoop & Roll - Austin ice cream shop

Minimalist lemon product photo with glass cup on pastel yellow background
Single fresh lemon isolated on clean yellow backdrop
Yellow bowl filled with lemons on bright yellow background for lifestyle branding

other projects

other projects

other projects

Minimalist coffee can design in hand – black and white packaging with bold typography

haldiram's

Brand Strategy, design & Integrated Communication

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Saila

Brand Repositioning (Academic Collaboration)

Stack of modern books and magazine with minimalist cover design on leather chair

nishka jewellery

brand identity, packaging, retail & visual communication