Saila

SAILA required a strategic brand communication proposal that reframed the mint from a simple functional product into a cultural and experiential symbol. The project focused on uncovering and amplifying SAILA’s inherent sensuality and boldness, defining a confident brand voice, and designing expressive visuals and activations that turn everyday freshness into a moment of connection, attraction, and self-expression. The goal was to strengthen differentiation, build emotional memorability, and reinforce SAILA’s relevance with contemporary audiences—without losing its iconic identity.