haldiram's
project overview
project overview
Haldiram’s required a strategic and design-led communication proposal that re-imagined how a legacy Indian food brand could connect with younger audiences—without losing its cultural roots, trust, and authenticity. The project demanded research-driven insights, a clear brand strategy, and an integrated visual system capable of scaling across platforms.
Haldiram’s required a strategic and design-led communication proposal that re-imagined how a legacy Indian food brand could connect with younger audiences—without losing its cultural roots, trust, and authenticity. The project demanded research-driven insights, a clear brand strategy, and an integrated visual system capable of scaling across platforms.
Haldiram’s required a strategic and design-led communication proposal that re-imagined how a legacy Indian food brand could connect with younger audiences—without losing its cultural roots, trust, and authenticity. The project demanded research-driven insights, a clear brand strategy, and an integrated visual system capable of scaling across platforms.
project type
project type
brand strategy, design & integrated communication
brand strategy, design & integrated communication
year
year
2024
2024
my role
my role
my role
Design intern
Design intern
client
client
haldiram's
haldiram's
