haldiram's

Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

Haldiram’s required a strategic and design-led communication proposal that re-imagined how a legacy Indian food brand could connect with younger audiences—without losing its cultural roots, trust, and authenticity. The project demanded research-driven insights, a clear brand strategy, and an integrated visual system capable of scaling across platforms.

project type

Brand Strategy, design & Integrated Communication

year

2024

my role

Design intern

client

haldiram's

Drink can mockup showcasing modern black and white coffee packaging design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background

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