NINCASI
project overview
project overview
Nincasi is a conceptual branding project focused on reimagining beer as an inclusive, modern, and lifestyle-driven choice. The project explores how beer can move beyond traditional stereotypes through refined visual identity, contemporary storytelling, and a strong emotional focus on belonging and self-expression. From brand strategy to visual design, Nincasi was developed as a premium yet approachable beer that celebrates diversity, shared moments, and individuality—positioning beer as a drink anyone can confidently choose, regardless of taste, background, or occasion.
Nincasi is a conceptual branding project focused on reimagining beer as an inclusive, modern, and lifestyle-driven choice. The project explores how beer can move beyond traditional stereotypes through refined visual identity, contemporary storytelling, and a strong emotional focus on belonging and self-expression. From brand strategy to visual design, Nincasi was developed as a premium yet approachable beer that celebrates diversity, shared moments, and individuality—positioning beer as a drink anyone can confidently choose, regardless of taste, background, or occasion.
Nincasi is a conceptual branding project focused on reimagining beer as an inclusive, modern, and lifestyle-driven choice. The project explores how beer can move beyond traditional stereotypes through refined visual identity, contemporary storytelling, and a strong emotional focus on belonging and self-expression. From brand strategy to visual design, Nincasi was developed as a premium yet approachable beer that celebrates diversity, shared moments, and individuality—positioning beer as a drink anyone can confidently choose, regardless of taste, background, or occasion.
project type
project type
Brand Identity
Brand Identity
year
year
2025
2025
my role
my role
my role
designer & copywriter
designer & copywriter
client
client
academic project
academic project
